Liberty Mutual

Annual Report


Created while serving as Managing Director at Suka Creative.



To create a break-through annual report that would articulate the company’s strength and growth to shareholders while also rallying employees to the company’s strategic plan and realignment of business units. Additionally, we sought to convince leadership to take their annual report fully online.



Building on the company’s strategic plan and thoughtful implementation between 2011 and 2013, I led the theme development and won approval for the direction from leadership. With a strategic theme in place, the team created the online annual report, with matching print piece, while I led the client relationship, consulted on design development, edited all client-created copy, and produced videos that played up to the larger theme.


The result was four years of break-through reports that showcased Liberty Mutual’s commitment to its values and customers, and positioned the company as a one of the top five property and casualty insurance companies in the world.



2012 Annual Review

2013 Annual Reivew


Theme lines

2011: Response, Ability

2012: On purpose

2013: Momentum

2014: Principled