Bruce Grover. Words. Strategy. Creative Smarts. Projects

Web Copy

Client: Road Scholar

Objective: To write copy for this adventurous new educational travel organization’s Web site.

Solution: Created text that shares news and information and invites interaction through this easy-to-use Web site. For more, please visit www.roadscholar.org.
Copy:
Welcome!
Road Scholar invites you to explore your world through a remarkable new collection of learning and travel opportunities. By combining the flexibility of independent travel with the insider’s perspective only resident experts can offer, Road Scholar takes you behind the scenes to experience firsthand the world’s most fascinating cultures and habitats. We’ll take you where you want to go because, like you, we believe that learning is, quite literally, a trip.

In Our Inaugural Catalog…
Road Scholar’s charter catalog will put you in the heart of the action: FBI forensic labs, the site of the Buddha’s enlightenment, Christie’s London auction house, Yellowstone’s vast wilderness. Our study leaders take you into the remarkable habitats and cultural institutions that are often off-limits to tourists. Building on your small group experience, you’ll enjoy free time to explore further on your own. The question is: where do you want to go?



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