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Ad Headline
Client: NYU Summer School
Objective: To create a catchy headline for all 2005 summer session materials, including posters, ads, brochures, postcards and viewbooks, and write supporting copy.
Solution: Brainstormed numerous directions to create a catchy twist of phrase that expresses the vibrancy of summer in NYC with the rigor of NYU’s academic offerings. The campaign included ads (print, subway, signage), direct mail, posters, Web, email, etc. Visit http://www.nyu.edu/summer to see the online usage.
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