Bruce Grover. Words. Strategy. Creative Smarts. Projects

Capital Campaign

Client: NYU Tisch Center

Objective: To create a compelling communication package for the Tisch Center Capital Campaign.

Solution: After meeting with the Dean and Associate Dean and their staff, worked with the NYU team to concept and write a brochure, letter, CD-ROM script and envelope to engage alumni and donors and invite them to support the campaign.

Copy:
Opening Spread
Setting the Stage
In these opening years of the 21st Century, the global reach and economic potential of the hospitality, tourism, and sports management industries is breathtaking. This expansion creates an array of opportunities and possibilities—from e-ticketing ventures to international sports merchandising, from operating eco-lodges in the Costa Rican rain forest to preparing for opening day at Shea Stadium. In addition, increasingly integrated business practices, as evidenced by global expansion of brands, domination of online distribution channels, and international sporting events such as the World Cup, are opening new avenues of collaboration. 

At the center of this rapidly evolving global marketplace is New York City, capital of the world’s hospitality, tourism, and sport management industries. And, in the heart of New York City is the NYU Tisch Center, the most dynamic school of its kind. With the city as its classroom and industry leaders as its faculty, the Center attracts students from more than 30 countries.

Building the Future
To capitalize on its remarkable first decade, the Tisch Center has launched a $35 million capital campaign to strengthen its role as a leading center of professional education. Already known for its innovative curriculum, preparation of highly skilled professionals, and cutting-edge research, the Tisch Center now seeks to create a facility for students, faculty, and the industry that will become a center of education, research, and entrepreneurial advancement.

We seek your advice and support as we work to raise the bar on what we believe is an essential element of any industry—a center that produces tomorrow’s leaders, researches trends, forecasts growth opportunities, and provides a forum for leaders to exchange information and chart a shared future.

Call out
The Tisch Center is fast-becoming the industry’s premier program—a vibrant source of talent, leadership, and innovation.




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