Bruce Grover. Words. Strategy. Creative Smarts. Projects

Ad

Client: Inner City Scholarship Fund, Suka Design

Objective: Create a print ad for New York Times and other NYC media to help the Inner City Scholarship Fund raise funds for its “Be A Student’s Friend” campaign.

Solution: Worked as part of a creative team to write ad copy and create compelling ad. The ad tied in Valentine’s Day to boost its appeal while providing educational information about the Inner City Scholarship Fund. Ad included information/pledge form.

Copy:
Will you be my valentine?
This Valentine’s Day we invite you to make a little extra room in your heart for a deserving inner-city child. Our city’s poorest students are also some of our most talented. Your Be A Student’s Friend scholarship will help a young New Yorker attend a Catholic school of the Archdiocese of New York — where 98% of students graduate from high school and 97% continue on to higher education. This year, give a Valentine with real heart. Be A Student’s Friend.

To learn more about how you can Be A Student’s Friend please visit www.BeAStudentsFriend.org or call 212.753.8583

Inner City Scholarship Fund | Be a Student’s Friend
A Child. A Chance. A Future.




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