Bruce Grover. Words. Strategy. Creative Smarts. Projects

Newsletter

Client: U.S. Food and Drug Administration (FDA)

Objective: To share important health and safety news with the American public via an easy to read newsletter sent to all media outlets.

Solution: Wrote copy that details the latest health news and safety information in a reader-friendly style that both informs and educates.
Copy:
The Dangers of Raw Milk
Unpasteurized Milk Can Pose a Serious Health Risk

Milk and milk products provide a wealth of nutrition benefits. But raw milk can harbor dangerous microorganisms that can pose serious health risks to you and your family. According to the Centers for Disease Control and Prevention, more than 800 people in the United States have gotten sick from drinking raw milk or eating cheese made from raw milk since 1998.

Raw milk is milk from cows, sheep, or goats that has not been pasteurized to kill harmful bacteria. This raw, unpasteurized milk can carry dangerous bacteria such as Salmonella, E. coli, and Listeria that are responsible for numerous illnesses and diseases.

These harmful bacteria can seriously affect the health of anyone who drinks raw milk, or eats foods made from raw milk. However, the bacteria in raw milk can be especially dangerous to: pregnant women, children, the elderly, and people with weakened immune systems.

“Pasteurized Milk” Explained
Pasteurization is a process that kills harmful bacteria by heating milk to a specific temperature for a set period of time. First developed by Louis Pasteur in 1864, pasteurization kills harmful organisms responsible for such diseases as typhoid fever, tuberculosis, diphtheria, and polio.

Research shows no meaningful difference in the nutritional values of pasteurized and unpasteurized milk. Pasteurized milk contains low levels of the type of non-pathogen bacteria that can cause food spoilage, so storing your pasteurized milk in the refrigerator is still important…



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