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Brochure
Client: Elderhostel
Objective: To market Elderhostel’s Active Outdoor programs to segments of the Elderhostel mailing list.
Solution: Created two self-mailers that dynamically combine images and text to invite prospects and veterans to enroll in an Elderhostel Active Outdoor program. The “East” brochure won a 2004 New England Direct Marketing Association Award for Creative Excellence.
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