Projects

Bruce Grover. Words. Strategy. Creative Smarts.

Ad

Client: Elderhostel

Objective: To increase enrollments by adding names to the organization’s mailing list.

Solution: Created three magazine ads introducing Elderhostel’s value-rich, educational travel programs. This ad uses a linguistic twist on adventure to present the organization’s mission, tap the reader’s imagination and invite a response. Elderhostel is the nation’s first and the world’s largest education and travel organization. Learn more at www.elderhostel.org.

Copy:
Parlez-vous Elderhostel?
<Hindi> Elderhostel?
¿Tu hablas Elderhostel?
Do you speak Elderhostel?

Learn the language of adventure.
From France to India, Argentina to America, Elderhostel opens the doors of understanding through in-depth lectures, fascinating field trips, and cultural excursions.

As a not-for-profit organization, we are dedicated to providing enriching learning adventures at an exceptional value. We believe learning is a lifelong process. Contact us for a free catalog and see for yourself why Elderhostel is the world’s leading provider of exceptional educational opportunities for adults 55 and over.

The world is our classroom. What do you want to learn?

To receive your free catalog, call (800) 895-0727, dept. D7 or visit our Web site at www.elderhostel.org.