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Direct Mail
Client: Colgate-Palmolive
Objective: To
tell kindergarten teachers that
an updated oral health kit would
be mailed to them in the coming
weeks and to ask them to update
their mailing address as necessary.
Solution: Art-directed and wrote copy for
a colorful, information-packed, over-sized postcard promoting Colgate’s
kindergarten oral health program. Currently, Colgate’s U.S.
program is distributed to 90,000 classrooms, reaching 2.7 million
children and families each year. |
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Front Copy:
New for 2006!
Here Comes Dr. Rabbit...
Dr. Rabbit and Dr. Brushwell are
back — and ready to help your
students fight plaque, brush twice
a day with fluoride toothpaste and
visit the dentist regularly.
Your FREE Colgate Bright Smiles,
Bright Futures® supplemental oral
health kit will arrive by late January...
Back Copy :
Your FREE Colgate Bright Smiles,
Bright Futures® supplemental kit
will arrive by late January...
Everyone’s favorite oral health
advocates, Dr. Rabbit and Dr. Brushwell
(and their young friends), are ready
for another year of teaching children
about oral health and literacy.
5 Questions that will brighten your
smiles...
1) What’s included in my Colgate
Bright Smiles, Bright Futures® kit?
This year’s kit adds on to last
year’s program with a variety
of engaging, easy-to-use activities — and
each component fits easily into your
existing curriculum. Here’s
what’s included:
IN THE CLASSROOM:
•
New! Interactive and engaging Board
Game
•
New! 8-page Teacher’s Guide
Supplement
FOR EACH STUDENT:
•
Parent Packet (English and Spanish)
•
Family activities, oral health information,
and a toothpaste sample and coupon
•
Read-together Bright Smiles storybook
(English and Spanish)
2) Should I continue using last year’s
kit?
Yes! The video, poster and teacher’s
guide from last year’s kit remain
your primary tools for teaching oral
health. The new supplemental kit — including
a new Board Game and an updated Teacher’s
Guide Supplement — will add
new dimensions to your teaching and
classroom activities.
3) Where is my Supplemental Kit being
sent?
Your new kit is being sent to the
same address we used last year.
4) What if I’ve moved or need
to update class-size information?
Please update your address at http://kindergarten.colgatebsbf.com.
There, you can also update the number
of students you have so that we can
send you the appropriate number of
parent packets and storybooks.
5) What if I no longer have last
year’s kit?
Please call 1-800-414-2331.
Promote early literacy as you teach
kids about their teeth! Learn more
at www.colgatebsbf.com. |
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