Bruce Grover. Words. Strategy. Creative Smarts. Projects

Direct Mail Brochure

Client: Bahá’í National Center

Objective: Create a direct mail brochure that offers a free one-year subscription to World Order magazine to national journalists.

Solution: Wrote copy for this direct mail brochure that evocatively describes the magazine’s mission and free offer to journalists.
Cover Copy:
Receive a FREE 1-year subscription to World Order magazine.

We invite you to delve into the unique, forward-thinking perspectives of perhaps the most unified religious community on earth — the Bahá’ís — with a complimentary one-year subscription to World Order magazine.

Tackling the provocative, inspiring, relevant issues facing humanity, World Order brings together essays, editorials, poetry and more by leading Bahá’í scholars and artists.

Complete and mail the postcard below today! We look forward to hearing from you. Your subscription includes quarterly issues at no charge and with no future obligation.

www.bahai.us

“The earth is but one country and mankind its citizens.” –Bahá’í Writings

Inside Copy:
Examine Today’s Most Pressing Issues
…through the unique perspectives of Bahá’ís from around the world

World Order is a quarterly journal addressing the most pressing issues of the 21st century: religion, society, polity and the arts. Published by the Bahá’ís of the United States, World Order seeks to advance spiritual and social understanding through the teachings of the Bahá’í Faith, the youngest of the world’s major religions, and the experience of its members working to advance the cause of unity, justice and peace.

Check out our latest issue…
The most recent issue of World Order, enclosed for you to keep, addresses the evocative subject of democratic elections. At a time when democracy around the world is simultaneously gaining ground and under siege, this single-themed issue of World Order contrasts modern democracy and partisan politics with the Bahá’í administrative system, a system distinguished by universal access to the electoral process and a striking absence of nominations, campaigns or electioneering.



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