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Direct Mail
Client: The Ad Council,
The U.S. Army
Objective: To
create a direct-mail postcard to
market the Real Deal, an award-winning
stay-in-school program for middle
school students.
Solution: Art-directed and wrote copy for
this full-color over-sized postcard. Within weeks, the year’s
supply of Real Deal kits was out of stock. In 2005, more than 13,000
kits were placed in schools across the U.S. reaching over a million
students. |
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Front
Copy:
Staying in school, winning at life
real deal
...A real world, hands on, life skills
program for middle school students.
Order your free kit today
Back Copy:
What’s the Real Deal?
The Real Deal is a FREE interactive stay-in-school
program for middle school students. As they
play an engaging card game and participate in
lively discussions, students examine their feelings
about staying in school and learn goal setting,
problem solving and decision making skills.
Why the Real Deal?
In small or large groups, the Real Deal will
help you reach students and generate discussion
about the importance of finishing high school.
And, it’s a great tie-in to American Education
Week! (Nov. 13-19)
Order your FREE Real Deal program online
at www.realdealorderkit.com. Supplies are
limited, so place your order today!
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